
THIS WEEK'S HOT TOPIC
You may have heard about Art Basel’s new fair in Doha, Qatar launching in February of next year—and the most recent announcement that Abu Dhabi Art will become Frieze Abu Dhabi in 2026. With over 500 people in the gulf who count as centi-millionaires (worth over 100$M) and around 50 billionaires, the opportunity for growth there is clear.
The global art market has expanded almost seasonally over the last 25+ years. Different regions have carried the weight, our memory of the order is: Japan, Russia, Korea, The Gulf, Hong Kong and mainland China, and the rest of South East Asia —all the while being led by the USA and UK/EU.
There has now been a pause. So what's next—West Asia and India? We (along with major auctions and now major art fairs) are paying particular attention to West Asia for now, where we’ll be at the end of this month.
3…WAYS TO GET TO KNOW A GALLERY BETTER
1
Art galleries have a reputation for being exclusive, intimidating spaces, but the truth is that galleries actually like to talk about their art and artists. Don’t be afraid to interact, to express your enthusiasm, and to ask questions about the artwork on display. Unless they are clearly busy with another client, a good art dealer will be enthusiastic to give someone more information about their show. Delivering “the spiel” is an integral part of their job, so give them the chance to do it. You’ll show that you’re curious and engaged, which galleries tend to remember.
2
If you have the luxury of living in the same city as your favorite galleries, go visit them. Full gallery shows are better than art fairs to see art properly, and when you want to buy, dealers often favor the collectors who make the effort to engage with their program on the ground. Brick and mortars are where relationships are cultivated, not convention centers.
3
A good way to break into the gallery scene is to locate 3-5 galleries near you, and go to every show they host. If the gallery world at first seems impenetrable, you will be amazed at the difference it can make to consistently show up to openings. Over time, you’ll begin to recognize faces, learn more about the program, and signal to the dealers that you’re serious about following their artists. Familiarity and presence go a long way toward establishing trust.
A NUMBER TO KNOW
$100,000—$2 million
The approximate price range for the groups of works on offer at Cady Noland's buzzed-about, self-titled exhibition at Gagosian’s 555 West 24th Street space, according to sources with direct knowledge. (The gallery does not comment on prices or sales.)
After piling up acclaim between 1988 and 2000 for her meticulously crafted sculptures, silkscreens, and installations probing the dystopian spirit of America, Noland essentially opted out of the industry’s expected hustle—the press, the networking, even the ongoing for-profit exhibition cycle—for roughly a decade. When she began to re-engage more publicly around 2012, her presence was most often felt in the form of the disclaimers she wanted posted whenever dealers or collectors presented her work in ways she had not authorized.
Following surprise exhibitions of new work at Galerie Buchholz in New York in 2021 and at Gagosian’s Park and 75th Street space in 2023, Noland’s return to Larry Land represents more than a chance to reconnect with long-standing fans via what may be the most fresh material she’s displayed in one commercial venue in her entire career. (Of the 38 discrete entries on Gagosian’s exhibition checklist, 36 are dated to 2025.) It’s also her grandest statement yet to a younger audience that has shown a penchant for rallying around older visionaries who have refused to play the game on their creative industry’s typical terms. If millennials and zoomers embrace Noland the way they’ve embraced unapologetic mavericks like David Hammons, David Lynch, and Kate Bush, it will mean as much for her legacy as anything that came before.
—Tim Schneider / The Gray Market
ASK: ACCESS SOPHISTICATED KNOWLEDGE
Olivia from Geneva ASKed: In what other ways—beyond buying—can I support the arts?
Josh Baer for No Reserve: Collecting art and patronage of the arts used to be virtually synonymous—until the financial stakes and gains from the market took off. In fact, the exact moment it all changed was the auction of Robert and Ethel Scull’s collection at Sotheby Parke Bernet in 1973 (I recall being there, but maybe I was, maybe I wasn't). A taxi license mogul made millions in profits that the artists did not share, although at that moment, artists certainly benefited in the long run.
Now if you live somewhere that is not an arts capital, buying locally in galleries is still one of the best ways to support the community.
In the long run, supporting arts education goes a long way. When I was in Saudi Arabia this spring, I spoke with a major collecting family who wanted to build and support art schools. Remember—art wasn't taught at all in their schools until maybe the last 5-10 years. Where there are working artists, creativity flourishes to the benefit of everyone.
Look for lower revenue not-for-profits too. If you live in a country with tax advantages, each dollar will go further and give you an edge.
Have your own question for the No Reserve team? Reply to this email or reach out to us on Instagram, @no.reserve. Readers whose submissions we choose get a special prize: six free months of The Baer Faxt.
NO RESERVE+
This Friday October 17th, The Baer Faxt Live from London will be live streaming a four-part interview series featuring:
- 11:15am BT (6:15am ET): Emanuela Tarizzo, Director of Frieze Masters. 
- 12:15pm BT (7:15am ET): Pilar Ordovas, Founder of Ordovas Art. 
- 1:15pm BT (8:15am ET): Ed Dolman, Founding Partner of Dolman Partners and former CEO of Phillips and Christie’s. 
- 2:15pm BT (9:15am ET): Sir Isaac Julien CBE RA, filmmaker and installation artist. 
The series will stream live on our @baerfaxt Instagram. Tune in to hear on the ground insights during London’s Frieze week direct from some of the key players in Britain’s art scene.
This edition of The Baer Faxt Live is sponsored by London's Mount St. Restaurant. For more information, visit mountstrestaurant.com
2 MINUTES WITH…
Step inside the world of Haley Mellin — an artist and land conservationist who works with fellow climate-forward artists, collectors, and institutions through a non-profit she founded called Art into Acres, with single artworks conserving single locations or parcels of land. To watch the full extended interview, click here.
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