
THIS WEEK'S HOT TOPIC
It’s auction week in New York, which some think shows the “real” market in a transparent way—and in many ways it does. But one thing to keep in mind, especially in a less speculative and “frothy” market, is that secondary prices (e.g. auction) are often now lower than primary market prices (e.g. when an artist first sells a work through a gallery).
Some argue, as Damien Hirst does, that this is the proper state of affairs that maximizes what the artist earns, seeing as they don’t make much, if anything, from the artist resale royalty at auction. After all, the expectation that ALL prices should increase is not reasonable.
Pure auction data does not work in a linear regression model to predict actual value because there is no coefficient for condition and quality. This is only meant for you finance and math geeks who probably have degrees in this stuff—but you can all get the point: if the model doesn’t know how good an item is, it can’t correctly estimate its value.
What counts is that there IS an auction market, which promotes buying art in the first place. So the fact that there will (may) be an outlet later on provides the entire market the illusion of liquidity, even if it cannot be actually always liquid.
Take the art market media reports with a grain of salt—it's hard to comment on sales results without knowing the actual numbers on the deals for work sold.
So, bid wisely and as we always say: only buy works you love, not works you like.
3…THINGS TO KNOW ABOUT AUCTION HOUSE JARGON & RESULTS
1
It can be useful to look at auction results to take a temperature on the health of an artist’s market–public auction results are some of the most transparent numbers you’ll encounter in the art market. Just remember to stay analytical, and look at the full story. First of all, always check to see if the price you’re looking at is a hammer price or the total sale after fees, which includes the buyer’s premium (usually 15 percent to 29 percent of the hammer price, depending on which auction house you’re looking at).
2
If you think an artwork has totally flopped, be sure to check out the details before coming to any encompassing conclusions about an artist’s body of work. For instance, people resell work made by an artist while still in art school if their market gets hot, which can sell for well-below the usual amount. You can look at that number and let it sway your impression of their market, or you can look a little closer and draw conclusions from more representative work.
3
Know the differences between the major houses.The big three houses—Sotheby’s, Christie’s and Phillips—each bring slightly different market signals. For example, Sotheby’s and Christie’s dominate the high-end evening sales and huge guarantees, while Phillips plays into an ultra-contemporary niche. When you compare “results,” bear in mind which house the sale happened in: a hammer price at Phillips might carry different market weight than one at Christie’s or Sotheby’s. Also check the fee structure: a lot sold for $1 million at one house might net you something different after buyer’s premium, which varies across houses.
A NUMBER TO KNOW
$1billion
The rumored cost of George Lucas and Mellody Hobson's forthcoming Lucas Museum of Narrative Art in Los Angeles.
The institution, set to open in Exposition Park in 2026, is dedicated to what Lucas called both “the orphaned arts” and “the art people respond to in the real world” in a Wall Street Journal profile last month. Its core will be the more than 40,000 objects he has collected in niches spanning illustration, cartooning, commercial art, design, and more.
On the other hand, the museum’s holdings do include several major works that would unquestionably be considered “fine art.” Its confirmed acquisitions include Robert Colescott’s George Washington Carver Crossing the Delaware: Page from an American History Textbook (1975) for $15.3m, Artemisia Gentileschi’s The Triumph of Galatea (ca. 1650) for more than $2.1m, and Frida Kahlo’s Self Portrait Dedicated to Dr. Eloesser (1940) for an undisclosed amount.
Once complete, the museum will almost inarguably be the planet’s highest-stakes public example of cross-collecting, or buying across object categories and time periods rather than sticking to a narrowly defined mandate. The practice has gotten a ton of attention amid the high-end art market’s post-pandemic doldrums, but don’t let that fool you into thinking it’s novel. The strategy has actually been a staple since the Enlightenment, with centuries’ worth of aristocratic Wunderkammern (aka cabinets of curiosities) to prove it.
Asked about the rumored price tag of the museum, Lucas told WSJ that $1bn “is close, but we haven’t gotten there yet.” Although the final figure will be a justified object of interest, it will have no material impact on taxpayers. Another vital way in which Lucas and Hobson’s institution breaks from institutional norms is through their decision to fund the whole thing themselves.
—Tim Schneider / The Gray Market
ASK: ACCESS SOPHISTICATED KNOWLEDGE
This question was ASKed as part of artist Rirkrit Tiravanija’s class ‘Making Without Objects’ at Columbia University, held at The Baer Faxt HQ.
Mino, Shaina and Jasphy ASKed: What is the relationship between artists and collectors, what should it look like?
Rirkrit Tiravanija: I think the artist needs to make a work through their own experience or their own self—to not make work through the eye of the other, like the eye of the market or the collector. But of course, it should always be your own, right? This is a weird space, on one hand: to try make things in the world to reflect on the world; and on the other, to come up with your own worldview. So you have to find yourself first…but how does a 25 year old find themself? This is the hard thing. I always say, try to not think about anyone else when you make art—think about what you are going through, what you are experiencing. I don’t think about the collectors market, or galleries or museums, curators–nothing. My process is my total experience, and while the social or relational part is about other people, it still starts with me.
Have your own question for the No Reserve team? Reply to this email or reach out to us on Instagram, @no.reserve. Readers whose submissions we choose get a special prize: six free months of The Baer Faxt.
2 MINUTES WITH…
In the contemporary art world, there is much debate about how—and if—artist’s balance commercial and fine art markets. With his blend of anime-inspired characters, bold colors, hyper-polished “Superflat” aesthetic and historical references, Japanese artist Takashi Murakami plays in both worlds. Listen below ⬇️ to hear how he navigates the boundaries between fine art and popular culture—and if you want to get stuck in, listen to the full podcast ➡️ here, or wherever you listen to your podcasts.
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